You went through the process of writing an e-book: You did the research; you even hired a copywriter that did a great job with your text. You converted it to a PDF and now you are ready for the moment that you waited for – to sell your e-book.

Now you need a website to publish your e-book on. Better to have a dedicated website rather to use a shared one. These days you can get a domain including a hosting plan for less than $10/month. (Like with GoDaddy.com).

You need a polished website, designed correctly, introducing your e-book in the right way. It’s a pure sale page that supposes to direct the visitor to a single conclusion – to purchase your e-book.

I am sure you have seen at least one sale page where webmasters are trying to offer their product. There isn’t one way to develop a good sale page. Actually no one can tell you in advance, what is the best sale page for your e-book.

I would recommend starting with at least two different sale pages.
Try them both in parallel and check which of them convert the best. Don’t jump into conclusions after one sale. Collect enough data to support your conclusion.

Drop the sale page that converts the worst. Make a new sale page based on the sale page that converts the best. Modify it in order to get a better conversion rate. Now that you have a new second sale page, try them both again and check your results. Keep repeating this process. Try to improve your conversion rate as high as possible. It’s not an easy process but remember that a higher conversion rate meaning more sales.

For those of you who feel that they don’t have enough creative ideas or the knowledge to develop a sale page, there are some tools that can help you with this task. One of the tools that you might consider to use called Instant Cash Copy.

When you are starting a PPC campaign you have the option to choose how your ads will be displayed. In the campaign settings there is an option named “Ad Serving” with two options: Optimized or Rotate. How can we benefit from this feature?

A new PPC campaign should contain at least two ads per ads group. It’s the best way to test your ads and to check which ad converts the best.
Professional affiliate marketers do not tend to know what the ad that will convert the best, which ads headline will get the most user attention etc. We keep try and try until we have enough data that can support a good conclusion.

To collect the data correctly you need to the set the “Ad Serving” option to Rotate.
That will assure that both of the ads will be displayed equality and will give you the chance to check which of them get the highest CTR (click through rate).

For a new PPC campaign you are advised to track your ads on a daily basis. If you find a big gap between the ads CTR, edit the ad with the low CTR. Try to improve it based on the elements that worked for the ad with the high CTR. Working like that will not only leave you with high CTR ads but you will pay less per click as I explained in a previous post: High CTR vs High ROI

As one of my reader commented, writing an e-book can be something very frustrating to do. There is an alternative - to hire a freelance to write your e-book.

Let me tell you something about it from my experience.

To find a freelance is not a problem. You can try Elance for start.
With Elance all you need to do is to post your project so freelancers will bid on it. You choose your preferred freelance. Than you can escrow the payment and release it when the job is done.

But… In most cases you will get a pre made e-book. Don’t get me wrong, there are some great writers out there but in my opinion none of those will write for you an e-book for $500 (as my reader has mentioned). The e-book that you can get for $500 in most cases no one will buy.

Think about it, does the freelance that you are about to hire know the topic better than you are. Probably not!

Freelance writers might know the art of writing better than you. Actually this kind of freelancers you should look for - The ones that can take your text and make it readable in the most easy and understandable way to the reader.

In my opinion, if you would like to differentiate yourself from others who try to make money online by selling e-book, you have to come with a good product. Do the research, write the e-book and if you feel that your writing is not professional enough, only than hire a writer that will revise your text and take it to the right level – an e-book that people will open their wallet for.

Few days ago I told you about a report that I am going to write and give for free. Well I it’s done and my newsletter subscribers already got the link to the report download page.

The name of the report is “Leverage Your Affiliate Marketing Efforts with Google Trends”

No need to say more about this report because I think the name imply about its content.

Those of you who did not subscribe to my newsletter you are most welcome to do so. Use the form above. Enter your name and email address. The report download page will be emailed to you within few seconds after you successfully subscribed.

I think you are going to like it.

Enjoy.

I wrote a post named “Use Google Trends to Leverage Your Affiliate Marketing Efforts“. One of the readers commented that

so many blogs saying things about google trends, and no one posted something about comparing google trends with alexa and others

Well I agree. Most of the bloggers (not everyone) talked about Google Trends without explaining the difference between Google Trends Service and the other services like Alexa and Compete.

Allow me to try to explain the major added values that Google Trends suppose to bring with their new service.
All of those services, including Google Trends, tend to deliver the same kind of information: Numbers that describe the website traffic. Even though not everyone will agree on that, but the big difference between Google Trends and the others companies is their data source.

While companies like Alexa relies on their toolbar and its extensions in order to collect data from the web users, Google Trends relied on their search servers and their Analytics free services (Probably for webmaster who accepted to share their information anonymously).

Since Google is dominate in the search market you can understand the power of the data that they are holding in their system. If they share it with us we, affiliate marketers, can only be happy with it. Be sure that there are some who don’t happy about it at all, for example adverting agencies.

Alexa improved their algorithm few months ago mainly because it relatively easy to divert Alexa results. Its actually can be done with any service that relies on sampling. You need to locate the source of the data and do the right actions. It can be tricky but it can be done.

I heard about a company that asked her employees to install Alexa toolbar and to visit the company website at least once a day from their home. Using this method they improve their ranking on Alexa. Is it worth something? Depends who you are asking. In my opinion it’s worthless.

BTW, Google is about to release another new tool named Ad Planner.
Google Trends combined with Ad Planner definitely would change the way companies advertise their business on the internet.