My theory about Google Slap

Three weeks ago I had my first Google Slap.  I am doing PPC for many years now, and it’s the first time that I experience what so called the “Google Slap”.

For those of you who are not familiar with this term, Google Slap is a situation where for a specific domain (at least in my case) you stop getting any traffic from Google AdWords.

Since I am not familiar with this situation, at first it looks like that there was a problem with the AdWords billing. When you pay via invoice, potentially, there is the risk that Google will not record your payment on time. In that case they have the right to suspend your account. Few days after I spoke with one of the Google AdWords support team representative about it I’ve got an email from them saying that there is nothing wrong with my billing but Google decided that my website does not meet their guidelines and therefore the website got a low quality score.

To be honest I was surprised to get this email. From day one I kept the principle of doing things in the right way. I develop website with a clear added value to the visitor, using a unique content. I don’t use one page landing page just to send the user to the merchant website. But at the end of day, I’ve got my first Google Slap.

Obviously, it’s not a great feeling to get a Slap. You lose income, and you have no one to hear your complain. Google are kind of a giant that don’t care much that you paid them 15K a months for a single campaign. They have their own agenda and they will not reveal it to you, although they will direct you time after time to their guideline page.

However, I think there something that I can learn from this Slap.
I asked myself what’s the difference between this campaign and the other that did not get slapped. It’s a theory that you might want to check with your campaigns as well.
Please note that I am not sure how solid this theory is.

The campaigns that I’ve got slapped with belong to a very crowded niche. Lots of affiliates are sharing the same inventory to advertise their products. With the campaigns that I did not get a Slap (most of them), there is less competition on the inventory.

So they key might be the inventory popularity!

Google might not like the fact that too many affiliates sharing the same inventory. Experienced affiliate marketers know how to get more for less: raising the page quality score in order to get low bids, using the right ads to get a high CTR and also by that lower the bids.

It’s easy for Google to see which keywords are most wanted. And it’s easy for Google to slap those who make her less money. Google will not slap you if you are the only one who bid on a keyword. When Google don’t have alternative advertiser, Google will lose money!

Google never tell you why you’ve got a slap. Their guidelines don’t tell you much; especially if you followed their guidelines – they will keep redirect you to their guidelines instead specifically tell you the reason for the slap. It’s a convenience way to make sure they will get the best ROI for their inventory, keep doing business with you and yet stay away from the authorities who keep their eyes after their actions.

But you know; if you can’t fight it, join it.
Using Google AdWords I made lots of money. I believe that for any difficulty in life there is a solution that you can adopt. I know from my colleagues that every Google slap forced them to try harder. They all end with a higher income, comparing to the time before the slap.

Try to look for niches that the inventory is still not so crowded. You might find my theory good for your needs as well.

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