My first show at the A4U Expo

A4UIt’s time to visit at the A4U Expo in London. Affiliate Summit is great, Affilicon is awesome as well, but I am always looking to expand my options and the A4U looked like a good way to deep my knowledge and my business connections within the European affiliate market.

So I found myself in London, at the Excel exhibition center at the suburb of London, about 30 minutes by the tube from the center of London.
The Excel exhibition center is a nice place but is located in an area that you don’t want to get stuck at night, at least not me. There is nothing around but docks and few hotels. The transportation to the center of London is so easy, so the decision to book a hotel at the heart of London definitely proved itself as the right one.

The show itself was well organized. It’s not in the scale of the affiliate summit. I would say that close to 1,000 people attend for this show.

In the exhibition hall most of the exhibitors were local companies. This is good because that was the main reason for my visit. There were some local affiliate networks along with some local merchants. I found some new business opportunities. It’s early to talk about the chance to succeed with them, but it’s a good start.

Although I didn’t have much spare time, but between one meeting to another, I took the opportunity to enter to some of the sessions. The sessions at the A4U, at least the one that I entered, were a bit different from what I’ve got used to so far: More information less people who try to sell their product or their name. However, most of the information deals with SEO rather with PPC and social networking. The sessions were less innovations but with deep saying.
I didn’t meet any “super affiliate” that managing huge amounts with PPC. However, I did meet some guys who own amazing websites with lots of organic traffic.

For me London is always a good place to visit at. I was lucky to meet a great weather: sunny but not hot!
You can’t (cont :) ) expect more from an affiliate week.

The A4U is relatively new event comparing to the Affiliate Summit. I believe that it will get better. See you next year at the A4U in London.

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