Before you are going to read this long post allows me to clarify something. If this is the first time that you are hearing the following theory you might find it hard to believe. However, if you will pay attention to the details you will notice that no trick included. It’s a pure math.

Have you heard about the fact that casino owners start to worry when multi millionaires are visiting their casino? Yes it’s true, and the reason is simple: they can lead the casino to a bankrupt. No it’s not a joke it’s completely true and I will show you how. More than that, I will try to take this fact into the affiliate world in order to make a point about something that hit my mind lately.

What do you know about risk management? A casino owner should now something about it unless he would like to loss lots of money.
When I was a student we developed few mathematical models. Their aims were to prove that a casino cam be defeat. Before you are jumping and wondering why I am writing about it instead of doing it, than here are my two major reasons: first, I don’t gamble secondly the casino know about those strategies and forbid their use.

I will not get into the complexity of a sophisticated strategy. I will demonstrate the basic guideline using a very simple example. The great thing about those strategies is that you can plan in advance your earning. Juts choose how much you would like to earn and act according to the strategy rules.

Suppose I would like to earn $100,000 net. Let’s see if I can earn this amount playing at the roulette table. To make it simple, I will disregards the actual rules of the roulette games because you can achieve the same results by working around those rules.
Place a $100,000 bet on the red color. If you win you will get $200,000. $100,000 net. What if you loose? Keep your bet on the red but double the amount to $200,000. If you win you will get $400,000. The total bet is $300,000 and the total wining amount is $400,000. That’s leave you with $100,000 net. The strategy is simple: keep double your bet until you win. You don’t stop until you win.

So what is the catch? You need unlimited amount of money to keep your game until you win. Although the odds on this game is 50:50 but from a pure mathematic point of view you must have the ability to play until you win. To unsure it in 100% you must have an unlimited amount of money.

Of course the casino house is familiar with those methods and with other more sophisticated strategies. Those strategies, no matter how sophisticated they are, are based on the same principles while trying to cover their tracks. If a casino house is suspecting that someone is trying those methods they will elegantly show him the way out, especially if he is a very reach person. Just think about the option that someone will put a first bet of 10M. That’s right, he will win a 10M net !.

How this has any relevancy to PPC affiliate marketing?
Suppose you had an unlimited amount of money, how it will contribute to your PPC affiliate business success, assuming that you will keep working as an affiliate
It’s very simple; you will put a bid on every single word that exists in order to put your finger on the keywords that convert with a positive ROI.
Knowing this information will give you the ability to rule in the affiliate world.

You hear all the time super affiliates saying over and over again, keep trying and don’t stop until you find the program that converts the best. Most of the beginners do not understand that there are 2 basic rules in this game:
1. It’s a huge market were people actually making money.
2. The reason that super affiliates are making money and you are not is because they know the combination of keywords and affiliate program that convert.

You don’t have an unlimited amount of money to start your affiliate business. That’s a fact. It only means that you need to find the right way to leverage your money so you will not stumble due to a cash flow limitation. You need to know how to track your campaigns very closely in order to recognize those keywords that are convert and most important those keywords that make you loose money.

Don’t get me wrong, I am not a supper affiliate (yet) but this thought hit me few days ago and I think I finally understand how to make it right in the PPC world.

I believe that these days if you don’t have few K to invest you will not have much chance to succeed with PPC. You need to spend this money in order to find the campaigns that convert. You need to be ready to loose money in order to make money in the future. Consider it as your R&D budget.

I have come with a strategy on how to approach the PPC market. I will keep you posted about my finding when I will have some results to report.

This way of thinking can change your life forever. If this post will make the different for you that’s would make me happy that I had the privilege to contribute to your success.

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