How I am doing with PPC
About a year ago I have decided to expand my income resource. Until that day most of my affiliate income came from websites with organic traffic.
Yes, back in the old days it was very easy to get a high ranking on all of the top three search engines. Most of you will find it hard to believe but a change in a web page that you made today affects its ranking the day after. Well those days are gone and now you need to wait between three months to a year before you see your website on the first SERP (search results pages), assuming that you know SEO.
I am still doing SEO and will probably never stop. It’s a great source of income but it takes time before you get a return on your investment.
When SEO became more complex I used PPC for research – I tried to find the keywords that convert to sales. After I found the right keywords I started to optimize my website. At that time I did not used PPC to make money (that was a huge mistake!).
A year ago I started to do PPC as a method to earn money. I am still doing SEO to the keywords that convert well. However, unlike in the past, until those websites get to the top I continue with the PPC while keeping a positive ROI.
The common belief is that PPC = long tail keywords. I found that in order to start with PPC and keep a positive ROI you don’t have to start with a huge list of keywords. When you start to optimize a new website you don’t care much about the long tail keywords. You try to focus on 7-10 keywords. The same you can do with PPC. Try to find your root keywords that convert and than start to expand your list based on those root keywords.
The advantage of this method is far from getting a positive ROI. When you start with a small list of keywords usually you will get a better CTR than if you had a long tail keywords list. Keep your CTR high as possible. It will help you keep your bids price low. When the CTR goes high the bids get low and your ad position climb up as well. You can read more about it in a previous post of mine: High CTR vs High ROI
It’s also a great way to save time – first you find whether your niche or product is selling and only than you keep digging for more traffic.
A tip for a newbie: start with the obvious.
I will explain more about this theory in my next post.
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