YouTube launched a new release of its YouTube Data API. The API was first introduced back in August. YouTube Data API is allowing webmasters to integrate YouTube player in their website in enhance mode. The BIG improvement with the new release is the ability to integrate YouTube components in a sticky way.
Using YouTube new Data API, visitors on your website can now upload video directly from it. They can leave comments, search for other related videos and all of that without leaving your website.

If you have a good imagination you are realized that this API can be used to create a goldmine website. Webmasters can develop an interactive niche video website. So far the common option with YouTube API was to embed YouTube video in your website. It’s a nice thing to have a video on your website especially that you don’t pay for its traffic. But in the old way the embedded YouTube video eventually leads the users to YouTube website. With the new API they the visitors will not need to leave your website in order to continue with their experience.

I am assuming that YouTube is understating that as the number of videos is increasing, it’s getting harder and harder to expose those videos to their visitors. By allowing webmasters to develop those kind of niche video website they are assuring that more video clips would be play. They are turning each webmaster to a TV channel producer. It’s a good way of thinking. No doubt that it’s a win win situation:

I must say that a year ago I talked with a nice lady from MetaCafe - YouTube competitor. We talk about the option to cooperate their business with one of my websites. I offered them the exact solution as the base to our cooperation. At that time they did not have that option so no deal was made. MetaCafe could give a fight to YouTube is they had this kind of technology back their. It’s always good to be the first to launch.
MetaCafe is offering each video owner to be paid based on exposures as a way to fight YouTube. In spite of their preferred business model, when it comes to number of visitors, they still stick behind YouTube with a significant gap. If MetaCafe will try to combine their business model with the new YouTube API approach they might give YouTube a fight back. At least until the moment YouTube will come out with a similar business model

Check the video below: The YouTube guys talking about their new API.

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