Archive for the ‘Pay Per Click’ Category

How I am doing with PPC

Posted in Pay Per Click Wednesday, November 5th, 2008

About a year ago I have decided to expand my income resource. Until that day most of my affiliate income came from websites with organic traffic. Yes, back in the old days it was very easy to get a high ranking on all of the top three search engines. Most of you will find it [...]

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Don’t Start Your PPC Campaign with Long Tail Keywords

Posted in Pay Per Click Monday, October 6th, 2008

John Chow published a review about the new version of SpeedPPC: Pay Per Click Marketing 72,500% Faster. SpeedPPC is a useful tool to those who use the long tail strategy. With SpeedPPC you can create a complete PPC campaigns within few minutes. In the past I talked about EfficientPPC which is another great software (and [...]

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Google Ad Serving – Optimize vs Rotate

Posted in Pay Per Click Saturday, June 28th, 2008

When you are starting a PPC campaign you have the option to choose how your ads will be displayed. In the campaign settings there is an option named “Ad Serving” with two options: Optimized or Rotate. How can we benefit from this feature? A new PPC campaign should contain at least two ads per ads [...]

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High CTR vs High ROI

Posted in Pay Per Click Tuesday, June 10th, 2008

Choosing the right bid for a keyword can be very tricky. Some will advise you to place a bid with the best ROI and some will say to place a bid that will generate the highest CTR. What is the right answer? You will judge. Some of the parameters involves with this formula are not [...]

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Detecting Online Commercial Intention

Posted in Pay Per Click Saturday, May 24th, 2008

Do you know why advertisers pay $5 per click for a given keyword? Simple, because its convert well! For some of you this is not the first time that you hear this saying. Be careful, not every expensive keyword is suitable for affiliate marketing. I will not get deeper into it on this post. In [...]

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