For small companies, one of the greatest advantages that online advertising has over offline advertising is the relative amount of capital your need to invest to start your advertising campaign. Television adverts and newspaper and magazine features are costly if you intend to reach a wide audience. However, you can start an online advertising campaign [...]

PPC campaigns at the Google Content Network (GCN) can bring you lots of traffic. Google allow you to specify which website your ads will be display. As many have found out, this is far from been easy. You will noticed that by setting a GCN campaign WITHUT specifying a placement (set the campaign a content [...]

Few days ago Google announced about a new AdWords feature – View-through conversion reporting. It’s allowing advertisers to check the efficiency of their display ads in terms of impressions rather than click through. Even if the user did not click on the ad, Google still allow the advertiser to measure its effectiveness based on the [...]

A good affiliate campaign includes three critical elements: traffic, landing page and a good converting product. Most of the affiliates are focusing about the traffic. Some understand the importance of the landing page and even less are trying to understand the benefit of the product vs. other competitors’ products. In this post I would like [...]

Three weeks ago I had my first Google Slap.  I am doing PPC for many years now, and it’s the first time that I experience what so called the “Google Slap”. For those of you who are not familiar with this term, Google Slap is a situation where for a specific domain (at least in [...]