Archive for the ‘Pay Per Click’ Category

Avoid Getting Burned by Online Advertising

Posted in Internet Marketing, Pay Per Click Friday, August 19th, 2011

For small companies, one of the greatest advantages that online advertising has over offline advertising is the relative amount of capital your need to invest to start your advertising campaign. Television adverts and newspaper and magazine features are costly if you intend to reach a wide audience. However, you can start an online advertising campaign [...]

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The thing you don’t know about Placements & Google Content network

Posted in Pay Per Click Saturday, September 25th, 2010

PPC campaigns at the Google Content Network (GCN) can bring you lots of traffic. Google allow you to specify which website your ads will be display. As many have found out, this is far from been easy. You will noticed that by setting a GCN campaign WITHUT specifying a placement (set the campaign a content [...]

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Watch Out – AdWords New Feature View-through Conversion

Posted in Pay Per Click Saturday, October 3rd, 2009

Few days ago Google announced about a new AdWords feature – View-through conversion reporting. It’s allowing advertisers to check the efficiency of their display ads in terms of impressions rather than click through. Even if the user did not click on the ad, Google still allow the advertiser to measure its effectiveness based on the [...]

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Take off with your landing page

Posted in Pay Per Click Saturday, September 26th, 2009

A good affiliate campaign includes three critical elements: traffic, landing page and a good converting product. Most of the affiliates are focusing about the traffic. Some understand the importance of the landing page and even less are trying to understand the benefit of the product vs. other competitors’ products. In this post I would like [...]

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My theory about Google Slap

Posted in Pay Per Click Friday, July 10th, 2009

Three weeks ago I had my first Google Slap.  I am doing PPC for many years now, and it’s the first time that I experience what so called the “Google Slap”. For those of you who are not familiar with this term, Google Slap is a situation where for a specific domain (at least in [...]

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