When you are starting a PPC campaign you have the option to choose how your ads will be displayed. In the campaign settings there is an option named “Ad Serving” with two options: Optimized or Rotate. How can we benefit from this feature?
A new PPC campaign should contain at least two ads per ads group. [...]

Choosing the right bid for a keyword can be very tricky.
Some will advise you to place a bid with the best ROI and some will say to place a bid that will generate the highest CTR.
What is the right answer? You will judge. Some of the parameters involves with this formula are not formally published. [...]

Do you know why advertisers pay $5 per click for a given keyword?
Simple, because its convert well!
For some of you this is not the first time that you hear this saying.
Be careful, not every expensive keyword is suitable for affiliate marketing.
I will not get deeper into it on this post.
In short I will say that [...]

In the last few days I’ve been doing some research about the landing page quality score.
It’s all started when I’ve tried to set a PPC campaign to one of my websites. It’s an old website with lots of backlinks. This website ranking is very high for some competitive keywords. I am getting a lot of [...]

When you are setting your PPC campaign you have the option to use several matching type: broad, exact and phrase.
If you are using Google Analytics to track your campaigns conversion rate you will notice that in Google Analytics report you see only the phrase that you set within the PPC campaign. You don’t see the [...]