The first action that I did after ClickBank approved my product was to produce a video demonstrating what this product is about.

Video can increase your sales dramatically so don’t find excuses why not to do it.I will give some good tips how to produce your eye catching video in a different post.

I put some work on this video. Two days ago I update the WP Affiliate Elite sale page with it and also upload it to YouTube so affiliates can use it on their own website.
Ohh… and my buddies on Facebook can not be left behind so I’ve upload it there also
I might exaggerated with the video deployment but times will tell (after all it’s a cool video)

You are most welcome to watch it.

If you would like to embed it within your blog use the YouTube video that you will find at:
http://www.youtube.com/watch?v=OhLuFIb4vZc
(Feel free to vote for it and to leave your comment )

Now it’s all about traffic and good relevant traffic.
I will keep you posted about my progress on that.

With PPC you Pay Per Click. With Affiliate marketing you pay per performance – for every sale the affiliate makes you pay a commission. Most of you already know it.

The big issue in the business is to attract more and more affiliate marketers to promote your product.
There are many ways to do so. On this post I will not cover them all (Yes you will have to visit my Blog again and to read the rest of this posts series )

The goal of affiliate marketers is to make money, the same as you. The offering is almost endless and you have to differentiate your product in a way. Your product and the things around it must support the affiliate marketers with their sales efforts.

Before you are running to develop a complete set of tools for affiliate marketers (which are absolutely important) you have to think about the most important obstacle – the product price, the pay out – How much money the end user need to pay.
Did you know that for a digital product with price tags less than $50 the chances to be sold are higher than a product that cost more than $100. You need measure very carefully what is the added value of your product to the consumer. How much the majority of the potential buyers will be willing to pay?

Suppose your market is estimate with 10,000 people. 10% will buy the product for $37 and only 2% will buy it for 97$. What is the price that you will choose to your product?

Affiliate marketers are well experienced with sales. It’s their professional. If you are not sure about the best price for your product, consult about it with them!
An experienced affiliate marketer can be your best advisor on this filed.

When you set the product price you need to decide about the commission percent – How much an affiliate marketer will get for every sale.
Ask yourself how much effort you need to put on your product on a daily basis. Usually e-Book is not a product that you need to give support in oppose to software. Therefore you will find that in most of the cases the commission for an e-Book is 75% (It’s the highest commission that a publisher can give on ClickBank).

Try to create a WIN WIN situation when you set the product price and the affiliate commission. If everyone can be happy that you can move to the next step – How to find the affiliate marketers to promote your product.
Read about it in my next post on this series.

There are few simple things that you can do right away in order to get traffic to your e-Book website (and any other website):

1. Create an eye catching signature in a forum profile. Look for forums within your e-Book niche. Participate in those forums. Don’t talk about your e-Book directly. Help others with their questions. They will notice your signature and will eventually visit your website.
2. Use social bookmarking like Digg and StumbleUpon. Submit your website while choosing the right tags.
3. Search for Blogs within your niche. Post valuable comments on those Blogs. Do not use your website URL in the comment body. It will consider as a spam. Most of the Blogs platforms have a dedicated filed for this purpose.
4. Do Article Marketing. Write few articles with topics that close to your e-Book topic. Write about the problems that your e-Book can solve. While some will say otherwise, in my opinion do not add your e-Book website URL in the article body. I believe it defect the credibility of the article. Use the article resource box to add an eye catching signature. Do not write long articles because this will distance the reader from the resource box literally.

Those free ways are great to start with. You will see results very shortly after you will start take action.

In the long run doing all of the above can be very demanding. Although you can do very well using those methods, but you can do better if you will know how to leverage your efforts correctly. It’s wise to start with those methods to examine how the market reacts to your product without spending lots of effort or money.

In the next post on the series I will talk about one of the most important distribution channels available these days – Affiliate marketing.

Now you need a website to publish your e-book on. Better to have a dedicated website rather to use a shared one. These days you can get a domain including a hosting plan for less than $10/month. (Like with GoDaddy.com).

You need a polished website, designed correctly, introducing your e-book in the right way. It’s a pure sale page that supposes to direct the visitor to a single conclusion – to purchase your e-book.

I am sure you have seen at least one sale page where webmasters are trying to offer their product. There isn’t one way to develop a good sale page. Actually no one can tell you in advance, what is the best sale page for your e-book.

I would recommend starting with at least two different sale pages.
Try them both in parallel and check which of them convert the best. Don’t jump into conclusions after one sale. Collect enough data to support your conclusion.

Drop the sale page that converts the worst. Make a new sale page based on the sale page that converts the best. Modify it in order to get a better conversion rate. Now that you have a new second sale page, try them both again and check your results. Keep repeating this process. Try to improve your conversion rate as high as possible. It’s not an easy process but remember that a higher conversion rate meaning more sales.

For those of you who feel that they don’t have enough creative ideas or the knowledge to develop a sale page, there are some tools that can help you with this task. One of the tools that you might consider to use called Instant Cash Copy.

Let me tell you something about it from my experience.

To find a freelance is not a problem. You can try Elance for start.
With Elance all you need to do is to post your project so freelancers will bid on it. You choose your preferred freelance. Than you can escrow the payment and release it when the job is done.

But… In most cases you will get a pre made e-book. Don’t get me wrong, there are some great writers out there but in my opinion none of those will write for you an e-book for $500 (as my reader has mentioned). The e-book that you can get for $500 in most cases no one will buy.

Think about it, does the freelance that you are about to hire know the topic better than you are. Probably not!

Freelance writers might know the art of writing better than you. Actually this kind of freelancers you should look for – The ones that can take your text and make it readable in the most easy and understandable way to the reader.

In my opinion, if you would like to differentiate yourself from others who try to make money online by selling e-book, you have to come with a good product. Do the research, write the e-book and if you feel that your writing is not professional enough, only than hire a writer that will revise your text and take it to the right level – an e-book that people will open their wallet for.