Online advertising also has the benefit of it being easier to reach your target audience. Whilst you can try to ensure that your television adverts are placed during the correct programmes and magazine features are in appropriate publications and facing relevant articles, the chances that you are missing out on potential customers. However, by advertising your products at the point where people are looking to purchase a similar product, i.e. when they search for one online, you are far more likely to have a higher proportion of sales per advert.

Another key advantage that online advertising has over other forms of advertising is that an individual campaign’s success can be very accurately measured.

The success of other forms of advertising, such as television adverts and newspaper pieces, is very difficult to measure. The companies paying for these campaigns have to rely on statistical information gained by surveys or users using a special phone number or coupon code. Then, the companies have to extrapolate information obtained by these means and apply it on a wider scale to try and estimate how successful the campaign is.

However, with online advertising, using text adverts, banners and adverts on social networks, it is much easier to track the return on your investment. This is especially true if you use an online advertising service.

Monitoring the success of any advertising campaign is essential. Accurately knowing the weaknesses of your advertising campaign allows you to fix them and ensure that you continue to increase the return on your investment.

However, these advantages don’t always mean that the online advertiser is better off. If you only rely on conventional tracking methods to tell you the effectiveness of an online campaign, you could miscalculate the benefits of your adverts. This will happen if you do not consider the weaknesses of online advertising tracking.

The first weakness of online advertising tracking is that sales tracking relies on a pixel being triggered in the event of a sale. However, sometimes, the pixel will not be fired. This is most common when a buyer is using several different browsers or browser windows at once. If the buyer clicks on the advert in one browser and buys the product on another, the pixel will not be fired.

The second weakness of tracking is that sometimes adverts are successful indirectly. A user will see your advert many times and so be aware of your product but never click directly on the advert. However, when the user needs your product, they will search for it directly and so purchase it without clicking on your advert. Methods of tracking the success of offline advertising take this “awareness” into account as a key factor in the monitoring process.

On the other hand, online advertising measuring services often ignore this characteristic of online advertising. Most online marketing monitoring services do include brand and product awareness in their tracking system. They observe direct search engine entries and similar searches to see if searches suggest increased brand awareness as a result of your campaign. However, the focus of the monitoring tends to be on conventional methods such as number of clicks etc. Meanwhile, many people are wary of clicking directly on adverts they see on websites for fear of inadvertently downloading harmful files and so this skews the results of the monitoring services. Therefore, you should make sure that you don’t ignore this crucial aspect of your advertising campaign.

By combining all these tips, you can ensure that you make the most out of your online advertising campaign.

2009 was a very interesting year in many aspects: The global economy crises, Google slaps, Yahoo & MSN joining forces, Twitter, Facebook, these are just a grain of 2009 interesting events.

I am known to be a positive guy. Some will even say a dreamer. I do enjoy my success but I do criticized my mistakes as needed (and trust me, I do lots of mistakes). Since every end it’s a start of something new, I find this time of the year a good time for self examination.

I am surrounded with good friends and business colleagues that together contribute to my success.  You can make money online solely, but you can make much better if you will develop the right structure around it: people, business connections and even (highly recommended) business partner.

The human nature likes rounded numbers. Its motivate us. We look after symbolic elements to support our difficulty.  Those who are getting married in 2010 probably try to set their date for 10/10/2010. Those who plan to bring a baby, probably doing their best these days.

But the truth is I do believe that there is a big chance that you will do much better than you did in 2009. And here are my 5 reasons:

1. Google domination in the online adverting will start to fade out in the next decade while Yahoo, Facebook, twitter and more none search services are about to enlarge their piece in this cake.
2. Bing popularity will increase. Business agreements like HP/Microsoft to make Bing the default search engine in new computers are just the start in this interesting battle. It will not be the same as with Netscape, but do not underestimate Microsoft tactics.
3. The mobile advertising market will continue to rapidly grow.
4. Thanks to YouTube and other rich media channels, affiliate marketers are now more exposed to quality information. Conventions are now available online, taking out the boundaries than ever before.
5. The way people search on the web has to be change: Most of the people use three words and more in a search query, and still the search results are relatively poor to what you would expect.

Would you believe it?

This guy seems to know a lot about SEO but when it comes to internet marketing he has a lot to catch up.

At the bottom line I offered him my help. I will help him to make more money with his Blog.
A discloser: I am note doing it for free. We agreed to share the profits. A win win situation.

The first thing that I’ve offered him is to drop Google AdSense completely.
Why? Because of many reasons:

He owns a niche Blog. The traffic that he gets comes from variety of keywords. Some of the keywords describe different problems that the visitor seeks for it a solution.
In some of the cases the visitor gets what he looked for free of charge. The answer is within the post, which is great. Even so, still there is a place to offer products related to the visitor search term.

By taking a brief look on his Analytics report I could see the financial potential of his Blog. He did a good job with the content but now its time to convert it to money.

I don’t reveal his name or his Blog URL because he asked me not to do so.
In the following days I will do a deep research on his analytics report in order to find the most suitable products for his Blog.

I offered him to use WordPress Affiliate Elite. He has lots of posts that he published on his Blog during the years. He agreed to try it knowing that with WordPress Affiliate Elite it will be easy to embed the affiliate links among the huge amount of his posts.

We will try different products until we will find the products that convert the best.
I am sure that within few weeks he will make much more than $70 a month.

I have a feeling that he is not the only one with this situation – having a Blog with a nice amount of traffic but with very low income. Google AdSense is a great way to earn money with Blogs, but if you own a niche Blog, more likely that with the right products you can earn much better.

I will keep you update with my progress with this guy Blog.
I am sure that the results will not be late to come.

WP Affiliate Elite is a cool WordPress plug-in that allow you to convert any keyword on your Blog posts to an active link. Yes as you can see I am using it on my Blog.

Are you tired from converting keywords on your Blog post to active links? Well… I do.
When I add a link to a post on my Blog I usually create a php file and use it as the link to it I am sending the user. In the file I am redirecting the user to the final destination. Many are using this method so visitors will not steal their commission by overpass the affiliate link.

Yes it can be very demanding to add a link to a Blog post.
To solve that issue I sat and developed WP Affiliate Elite.
I thought it will be much easier if I would have a way to write my things and the desired keywords will converted to active link automatically.

I had several demands:
I would like it to be simple to manage.
The links should be hidden with link format like “link\link.php?id=xx”
To be able to track after the clicks

While I was developing it, many more features popped up in my mind.
I added the ability to choose a link style so a user who is not familiar with CSS will not have to edit a single line of code.

Now version 1.0 is now ready and officially launched yesterday at ClickBank.

If you are an affiliate marketer feel free to contact me with any question about this product. I will be glad to cooperate with anyone who willing to promote WP Affiliate Elite on his network.

I have many more ideas for this product. Those who tried WP Affiliate Elite so far keep bringing up more and more good ideas. I believe that the next version of WP Affiliate Elite will include at lease some of those great ideas.

Have you ever thought why at the end of a show in almost every theater in the world, pretzels guy’s stands out of the theater and selling their hot good smell pretzels to the people that are getting out from the show?

The straight answer is because those people buy it!

But… why pretzels? Why in the middle of the night? And why to those who are getting out from the theater?
To many parameters if you ask me.

To be honest the only true answer that I can give for this question I already did: because those people are buying it.

But think of it. They could choose to sell many other things, but they chose to sell pretzel. Why pretzel? I don’t think that they know the answer for that as well. They probably sell pretzels because one person has tried it before and succeeded. The rest just copy it.

People are trying to sell their goods in different locations to different type of people. Some time their efforts leading to a successful business and some time they failed. From those who failed, some keep trying again and again, until they find the path to their success.

My point is simple. If you are trying to make money online don’t limit yourself only to the territory that you are familiar with. Its one of the biggest mistakes you can do.
You might find some niche in your territory that converts well, but the potential is much bigger in the areas that you do not know at all – simply because those areas are wider,

Keep trying and trying until you will find the pretzel to sell to those who are getting out from the theater. With a success no one is argue: people are keep buying pretzel night after night and more and more pretzel guys are joining this circle.

You don’t have to explain to yourself in detail why people are buying a product as long as you know how to sell it to them.