Affiliate Summit East 2011 Summary

The Affiliate Summary East 2011 took place in New York again this year, at the Hilton Hotel. Whether it was due to chance or on purpose, two other conventions were held close by. The Clickbank Exchange was 2 days before the beginning of the Affiliate Summit and LeadsCon started the day after the Affiliate Summit.

If you attended all of them, you will have got very tired!

I was not able to attend the ClickBank Exchange to other commitments. However, I heard from people who attended that it was a motivating and intimate convention.

As always, the Affiliate Summit Convention managed to gather most of the biggest players in this industry in one place for a few days. From vendors, affiliate networks and affiliates, they all attended.

I must admit that because I was so busy, going from one meeting to another that I didn’t have the chance to go to any of the sessions, not even the keynote address. This is why I purchased the Gold Pass (and I highly recommend that you do as well). This pass gives you free access to the videos of all the Affiliate Summit sessions and keynotes.

The ShareASale party took place the first night and in the last few years has become the unofficial main Affiliate Summit party. This year, the party was “Barn Dance” themed and was held at the Trianon Complex in the Hilton. Good food, an open bar, live music and a photo booth made for an excellent evening and the line dancing and the mechanical bull topped it off! The mechanical bull looked very easy to handle from the stable floor but once I was on it, I was kicked off after only 4 seconds!

The next evening, I was invited to a cocktail party held on a huge boat with 3 levels. During the party, the boat cruised around the island of Manhattan. The event was organized by MediaWhiz, which is one of the finest affiliate networks you can find. The cruise lasted almost 4 hours and during the evening, there was very good canapés and free drinks available as well as a disco on the top level. From the top level, you could enjoy the beautiful view of Manhattan. The boat left the dock before nightfall and returned after dark so we were able to enjoy the view both at sunset and afterwards. Both views were spectacular!

The exhibition floors seemed to be emptier than ever this year. It seems that more and more affiliates are finding less interest in walking around the exhibition hall and instead prefer to mingle at the hotel bars and at restaurants nearby. I assume that the dropping number of new affiliates can also explain this development. I walked the exhibition for less than an hour. I had seen most of the presenters the previous years and there were very few new ones.

Assuming that the Affiliate Summit continues to attract the major players in this industry then there will always be a reason for a guy like me to attend. However, I hear from more and more people that they will not be coming to the next event due to a lack of networking opportunities. Frankly, I have heard this kind of comments many times before and, more often than not, I see those people there next year! However, I do agree with their feelings and have a good understanding of where they are coming from.

As time goes on, I find that there are more internet marketing events being held each year. These new events try to bring something fresh to the Affiliate Summit. LeadsCon is a good example of this new event. As the name suggests, LeadsCon tries to focus on the lead generation industry. You will find fewer newbies at LeadsCon. Instead, LeadsCon is a good place to meet the network managers at the top of the industry and some of the guys that can blow the internet with the amount of traffic they are managing.

The LeadsCon cocktail party was a very crowded and popular event. It took place at the Stone Rose Lounge and most of the people there were dressed pretty smartly. There were fewer jeans and T-shirts on display and more suits and high heels! I wasn’t able to attend LeadsCon sessions but I heard from those who did that it was pretty good.

The main thing is that these last few days in NY have gone very well. You can’t get your business to grow by hiding behind your computer. Instead, you have to get out every couple of months to attend these kinds of events. You have to show yourself in person and meet the right guys that will help you get your business onto the next level. Now, all that’s left to do is to follow up the leads and convert meetings and ideas into actions!

Still, after all the busyness of the past week, it is good to be back home!

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